Audience & Social Media Statistics

ENGAGEMENT RATE LAST SNAPSHOT ON JUNE 2026

Screenshot of a social media profile page for Heather, who shares content related to family-friendly food and travel. The profile includes a profile picture of a woman in a blue dress, her name, username, location in Meridian, Idaho, age of 35, follower count of 20,000, and post count of 899. Tags include lifestyle, food, travel, and parenting. The page has engagement statistics such as a 5.93% engagement rate, approximately 1,000 likes, 59 comments, and 40,530 video views.

METRICS FOR IDAHO FAMILY LIFE

  • A bar graph titled 'Top locations' showing the percentage distribution of some data, with options 'Cities' and 'Countries'. The 'Countries' option is selected. The data shows the United States at 96.5%, India at 0.7%, Brazil at 0.4%, Canada at 0.3%, and Pakistan at 0.2%.

    TOP COUNTRIES

    You can see that I have 96% in the United States - every account will pick up other countries, but when you compare to the cities (next slide over) who follow me and those percentages - it’s nearly 60% in Idaho / Treasure Valley area which is really high.

  • Survey results showing top locations in Idaho, with Boise leading at 20.4%, followed by Meridian, Nampa, Kuna, and Caldwell.

    TOP CITIES

    My top cities are all in Treasure Valley Idaho - other areas include surrounding states: Utah cities, Oregon cities, some California, and Washington.

  • Screenshot of demographic data with sections for Age Range and Gender. Age Range categories include 13-17, 18-24, 25-34, 35-44, 45-54, 55-64, and 65+, represented by purple bars indicating percentages. Gender categories include Men and Women, with Women holding the majority at 86%, represented by a purple bar. Men are at 14%, represented by a lighter bar.

    AGE RANGES

    My highest age ranges will be ‘consumer ages’ looking for restaurants, boutiques, trip planning … working ages that would be interested in fun things to do and see in Idaho.