Woman with blonde curly hair wearing a blue maxi dress with ruffles, standing against a plain white background.

My name is Heather and I am the face behind the Instagram page Idaho Family Life! I love highlighting businesses with my family using my background in PR and being a blog editor … my experiences in public relations and blog editing has fine tuned my eye to be a great storyteller and grab the good angles with my camera to make sure every business I promote looks amazing to my audience.

It’s my number one goal to make sure the content I display is up to my own VERY PICKY standards to stop the scroll and make people go: “WOW, what is this place and how can I go there immediately!?”

Audience & Social Media Statistics

ENGAGEMENT RATE LAST SNAPSHOT FROM JUNE 2026

Screenshot of a social media analytics dashboard showing engagement rate metrics with a bar graph, profile picture of a woman in a blue dress, and follower statistics on the right.

METRICS FOR IDAHO FAMILY LIFE

  • A poll or survey showing top locations by country, with the United States at 96.7%, India at 0.6%, Canada at 0.4%, Brazil at 0.3%, and Philippines at 0.2%, in a list format with corresponding horizontal bar graphs.

    TOP COUNTRIES

    You can see that I have 96% in the United States - every account will pick up other countries, but when you compare to the cities (next slide over) who follow me and those percentages - it’s nearly 60% in Idaho / Treasure Valley area which is really high.

  • Popular city locations in the United States, including Boise, Meridian, Nampa, Kuna, and Caldwell, with percentage bars showing their relative popularity.

    TOP CITIES

    My top cities are all in Treasure Valley Idaho - other areas include surrounding states: Utah cities, Oregon cities, some California, and Washington.

  • A bar graph displaying age distribution percentages for different age groups, with the 35-44 age group having the highest percentage of 34.8%, and the all age group at 0.2%.

    AGE RANGES

    My highest age ranges will be ‘consumer ages’ looking for restaurants, boutiques, trip planning … working ages that would be interested in fun things to do and see in Idaho.